Category: Enterprise

From Forum Nokia Wiki

Mobile TV will be successful, however it will not be the "killer application" that some had believed it would be. Rather, the service is likely to be a stepping stone to a broader, more complete mobile multimedia experience and convergence. 

Outside of Japan and Korea, Mobile TV has been slow to take off, however deployments in Europe and North America are increasing as the technology and handsets become available. With Italy the most advance Mobile TV market in Europe, what can other European operators learn from them? 2007 through 2008 is critical for launches, and high quality is essential on launch to secure subscriber numbers and satisfaction. What can operators do to ensure this? Which subscribers should you be targetting? This unique report tells you the answers.

Handsets are set to increase over the next 18 months. Samsung & LG currently have the greatest number of TV compatible models available, essentially due to working in the Korean and Japanese markets. Will they be able to transfer this knowledge successfully to the North American and European markets? If they can and a TV handset becomes an essential purchase (whether accessed or not), then their strengths within the 3 major technologies (DVB-H, DMB, MediaFLO) may hit Nokia and other manufacturers hard. Will Nokia’s N77 have the commercial break through that they hope? The cost does certainly begin to reach affordable levels with Nokia pitching it at $480. This new report looks at the critical role of the handset for success in Mobile TV. You must stay fully informed and up-to-date on how this market is changing.